Product Description
Secure a 6-to-12-Month Stream of Predictable Income with the 'Velvet Rope' Retainer System
Having a retainer or two at any given time is the ultimate SWAN (sleep well at night) strategy of freelancing. But how do you structure and pitch a profitable retainer? How do you know when to bring it up to a client? And how do you manage it so it doesn’t turn into a nightmare?
In this Toolkit session I’ll show you exactly how to structure, pitch and manage these lucrative retainers to clients.
You’ll discover:
How to establish retainer agreements that guarantee a consistent income while reducing your workload.
How (and why) these engagements turn you into an indispensable resource for clients—and how they enhance your value and desirability.
The exact steps to calculate the optimal retainer fee that benefits both you and your client, without compromising on value.
A step-by-step plan for presenting and selling these retainer opportunities to clients.
How to practice the art of balancing workload and compensation for retainers, ensuring maximum efficiency and client satisfaction.
Strategies to effectively communicate and maintain boundaries in retainer relationships for smooth, long-lasting engagements. And how to keep the client so happy they’ll want to renew the agreement once it expires.
How to boost your internal hourly rate by 50-80% inside these engagements, enabling you to earn more in less time.
And much more!
You’ll also get:
A worksheet for calculating your retainer package
Sample language for your letter of agreement
A summary handout to help you follow the steps more easily once you find a retainer opportunity