Product Description
Transform Your Project Win Rates with Proven Follow-Up Strategies
When done right, following up with prospects and clients can yield disproportionate results for the time and effort required. But how DO you do it right? How often should you follow up? And what should you say each time?
In this toolkit session you’ll learn a simple follow-up system that takes all the guesswork out of the process and enables you to turn more open opportunities into booked work—all while maintaining the delicate balance of persistence and professionalism.
You’ll discover:
When to engage for maximum impact and avoid common timing pitfalls.
How to tailor your approach to each client and to each stage of the sales cycle.
Deciphering client cues: develop the skill to read subtle client responses and adapt your strategy accordingly.
Short, simple and deceptively powerful follow-up emails that get prospects and clients to finally respond,.
The secret to converting 'not yet ready' opportunities. How to nurture leads that aren’t immediately ready to hire you.
Practical tips for setting up follow-up calls that keep the conversation going and help you land the project.
And much more!
You’ll also get:
A series of powerful cheat sheets
Valuable copy and script templates
Visual process maps
Sample tracking sheet